It’s rare for customers to come across a product online and then simply click the buy or add to cart button (https://livelongdigital.com.au/blueprint) .

In most cases, people go through a long process or a journey where they search for content, do research, interact with a business, and only later do they make an actual purchase.

If you’re aware of the customer’s journey to buying your product, you’re in a strong position to improve their experience (https://livelongdigital.com.au/opb)  at every step.

In this post, we’ll break down the major steps in your business’s customer acquisition journey. This knowledge (https://livelongdigital.com.au/blueprint) will help you figure out ways to optimise each milestone and convert users faster.