Your personal brand is all about who you are and how you are perceived within your target market.
Everything about you, from the way you present your online business, “the look”, your message consistency and the value you bring; all speaks about your business.
In marketing, personal branding is about working on your personal style, positioning and being unique to create a valued brand. This can help you to build your reputation as an expert in your field and to develop trusting relationships with your target market.
Whether it is a personal brand or that of a product or service, the value of a brand is in the promise that it makes. A brand can help a client recall positive or negative experiences and emotions that influence how people behave towards your brand. For the individual, this means that it is imperative to create a personal brand that will deliver on the expectations of the client.
If you do not take control of your own professional brand, then somebody else will. It is time for you to start thinking about personal branding. Branding YOU has never been more important in today’s online marketplace.
Personal branding is a huge and emerging issue for anyone who intends to do business online or offline.
What do you say?
- How important do you believe personal branding is?
- Have you invested in your own personal brand?
- What tips do you have for others?