Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you.

Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cash flow… your business ceases to exist.

So, it makes sense to celebrate completing monetary transactions. It’s the intrinsic sign your business is doing well. 

Somewhere along the line, though, the concept of sales became idealised and over celebrated. This idea that if you could coerce the “adversary” into your proposition then you’ve won is just the tip of the iceberg. 

Marketing truly is the new sales.

Use your list to gain informed market research, create educational content surrounding their pain points, learn which new products your customers want and ultimately create a higher lifetime value from your customers.