As coaches, consultants and small business owners, marketing to other business owners can be somewhat of a challenge.

Their needs are different from those of private consumers, so your approach should be tailored as well.

Since B2B is a specialised marketing niche, there are several concepts to keep in mind if you want to target your audience successfully.

Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to common pain points. They like simple messaging that highlights benefits and solves their problems.

Business owners have pain points, too. Lots of them, as any business owner could tell you. However, the products and services that appeal to business owners are based more on logic than emotions.

They want solutions that are tailored toward efficiency and resource conservation.

You’re still marketing to a person, but that person is responsible for making cost-effective purchases that can affect a company’s bottom line and ability to serve their own customers.

Ask yourself “What could help this business grow, and how can I become a part of making that vision a reality?”

Your business is your brand. When you’re predominantly engaged in B2B marketing, you have to approach each client how you would want to be approached.

Although there is a science to digital marketing, it still involves human touch that reaches customers where they live.

Our focus is on providing you with timely, actionable information and resources that will make your marketing efforts produce measurable results.

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