How much time and effort do you put into boosting your brand’s credibility?
When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility?
Whether you are a coach, consultant or small business owner, it’s essential to prove your worth to potential customers to build a following.
If you work on improving the credibility of your brand, you’ll be able to generate more leads, boost conversions, and enhance engagement on your website and social media. When people are new to your business, they need something tangible that tells them you’re worth investing in as a business. It’s your duty to lead the way so that, when the time comes, they feel confident taking action and making a purchase.
Brand credibility is one element you can’t afford to skimp out on. Without it, you’ll neglect a huge portion of your target market that wants to love your brand but simply feels they can’t trust it.
Here are a few ways you can boost your brand’s credibility and see a peak in conversions.
Did you know that the human personality is formed of five basic traits?
According to the Big 5 theory, every human being’s personality is a blend of
- extraversion,
- openness,
- conscientiousness,
- neuroticism, and
- agreeableness.
(For those who like acronyms, the Big 5 theory is referred to as OCEAN or CANOE.)
And in a recent study in the International Journal of Marketing, your success in reaching customers via brand credibility in your content marketing depends on making sure you play up just two of these traits.
You Don’t Have to Change Your Personality
Your personality is mostly set in stone by this point.
- You’re either easily motivated or you aren’t.
- You’re either extraverted or you’re not.
- You’re neurotic or you’re not.
There’s no point in convincing you to change your personality – not by a long shot.
You choose what you want the world to see.
But knowing what you know now, you might want to make some tweaks so that you can build more credibility into your business brand.
