Online reviews have become an increasingly important concern for coaches, consultants and small businesses.
No matter how dedicated you are to providing great service, you’re eventually going to get some negative reviews.
How you handle them can have a big impact on your business. Keep in mind that your responses are seen by the public just as reviews are. That’s why it’s essential to respond to all reviews, even critical ones, in a responsible and professional manner.
Why Reviews Are So Important To Small Businesses
Reputation is vital for all businesses. In some ways, however, online reviews are more critical for small businesses than larger ones.
Why is this?
Companies that are household names certainly prefer positive publicity to negative. It’s certainly a concern if they see too many negative reviews.
However, they have so many loyal customers already that they can afford to absorb some bad reviews.
Smaller businesses don’t get a huge number of reviews. Therefore, even a few negative comments can have a significant effect on public perception.
Unfortunately, many customers are more likely to write a review when they have a complaint than when they’re satisfied.
So, a small business that mostly satisfies its customers may find itself getting harmed by a few disgruntled customers.
Are you ready to grow your business on social media or on the internet?
Dealing with online interactions means that you should be prepared for customers who express their unhappiness in a public way.
However, such events are opportunities for growth if you know how to deal with them well. I’ve shared several ways you can deal with negative feedback.
So, the next time you have an unhappy customer, look for ways to apply these tips and change things for the better.