Five ways to better connect with your customers.

Your customers drive your business, which is why it’s so important to note how they interact with your brand. Don’t just reach out to them when you want their business; find ways to continuously show them you care.

This podcast is for coaches, consultants and small business owners who want to find ways to better connect with their customers.

We understand you’re outsourcing some of your marketing, social media or sales processes, but when our money goes to your business, our customer service is coming through your social media and the product says “your Brand” on the box – it’s all your responsibility. 

Customers don’t see funnels – and all points of contact with your business are part of your brand. 

Don’t say “policy” as an excuse for what you feel like doing at the time and then backpedal immediately when asked.

Few things anger an already frustrated customer, like the word “policy”. There is always something you can do, at the very least listen to and be empathetic.

Don’t act as if you’ve been put out when a customer wants to make sure they’re getting what they paid for. 

Service is part of the job description in business – every job description.

If your market is humans, you’re eventually going to need to speak to one of them. 

Branding doesn’t end with the sale, its ends when the customer decides it’s over.

Customising your user interactions improves relevance and authenticity.