Being boring doesn’t make you more credible.
Even if you have a great product or service that provides value for your customers, a little pizzazz can keep customers engaged. This makes them
- Hear your message,
- Make an impact,
- Remember you,
- and are excited enough to want to take action.
Our customers now have information overload, which has caused them to decrease their attention spans.
If you keep your message relevant and always take into account your audience’s interests, tolerance level and time, adding pizzazz to your presentation can have nothing but upside for your bottom line.
