When was the last time you put some thought into your About us page?
If you’re like most coaches and consultants, the answer is probably “I never think about it if I can help it. I hate writing about myself.”
You might struggle for the right words to describe your work or be uncertain about how to position yourself. Odds are pretty good that you wrote your About us page in a fit of desperation when you really needed one, and you’ve studiously avoided looking at it since.
I’m going to show you why nailing your About us page is one of the best things you can do for your business, helping you secure ideal clients and make them fall in love with you – just by following a few simple tips.
- Prove You’re Not a Robot
If your About Us page gives an accurate idea of who you are as a person, the prospects you draw in will be more willing to form strong working relationships with you.
2. Become Their Storyteller
Being a coach, consultant or small business owner is a tough gig, and storytelling is a powerful strategy to “soften up” potential clients and your journey.
Stand out from the crowd and attract the ideal customers you deserve by using some of these strategies on your About Us page today.
Which ones appeal to you? Why?
What’s stopping you from putting them into action on your website today?
Let me know in the comments which one you’re going to use – and come back and tell me when you get it up, too, so we can check it out and give you feedback and encouragement!