3 Simple Questions Your Website Should Answer
An eye-catching website design will set the stage for your business, obviously. But that powerful first impression only buys you a few seconds of attention.
If what you SAY on your website gives visitors the wrong impression, you’re chasing potential clients away.
And that problem is far more common than you think.
People visiting your website subconsciously look for reasons to bail.
They’re not asking themselves,
- “Why should I stay here and look around?”
- They’re thinking, “Is this website a waste of my time?”
Make them struggle to find the answers they need, and they won’t bother hanging around.
Don’t be hustling for nothing.
Instead, anticipate the questions your prospects are probably asking themselves.
Use this checklist to make sure potential clients will easily believe hiring you is the best choice they could make.
1. Who Are You?
2. Why Should I Care?
3. Can I trust you?
Read your own website today. Go through it line by line.
- Make sure your marketing message packs power.
- Answer the questions your potential client is already asking.
- Show that you understand where your potential client is coming from, and tell him why you’re the solution he needs.
Your turn: What else is important to answer on your website?
What more do potential clients want to see?
Let me know in the comments – and by the way, what’s stopping you from making that change to your site today?
