Do you want to grow your business?

If so, you should start by listening to what your customers, suppliers and interested parties have to say.

Feedback from the people who visit your website can help you make smart decisions about creating content, promoting your products and growing your brand. 

When you look at how people feel when they visit your business, you can identify your strengths and weaknesses.

Use your strengths to keep customer satisfaction soaring and find ways to build on your weaknesses to aid in retention. 

In this podcast, we take a look at several ways you can use feedback to grow your company. But first, let’s look at some of the most common types of feedback and show you where to gather this valuable data. 

I read a story about a Boston University professor who asks for student feedback in every class.  Most professors might be satisfied with a student evaluation once a semester, but not this professor. Dr. Muhammad Zaman gets feedback daily from his biomedical engineering students. He publishes the results, emails the students to tell them about “any fine-tuning he plans in response to their comments”. This is teaching rigor.

As your business grows, you’ll have to gather more feedback to continue expanding.

Listening to your audience will naturally draw more users to your site as you accumulate positive written reviews and word-of-mouth praise.