Strategy VS Tactics: How To Determine Your Strategy

Do you ever feel like you’re running around in circles in your coaching, consulting or small business?

Like everything you’re doing doesn’t really connect — and you aren’t making the progress you want towards your goal to create a profitable and enjoyable business?

It can feel like you’re turning around like the Tasmanian Devil (remember those cartoons back in the day?)

Believe it or not, many coaches and consultants run their businesses this way.

They’re chasing the next shiny object, the latest marketing tool or drinking the social media cool-aid without wondering how it fits into their long-term strategy and goals.

And that’s if they have a specific long-term goal in the first place.

Your long-term goals and strategy should come first.

Your tactics — tools, channels, technology, etc. — come second.

By the end of this podcast, you’ll understand the critical difference between strategy and tactics — and determine your own strategy (and tactics) so you can get clear on your next steps to grow your coaching, consulting or small business.