Repeat After Me: I Am My Brand
Being yourself sets you apart from the competition. When you’re authentic, you build trust with potential clients and create a strong personal brand.
In this Podcast, I’ll share why it’s so important to be yourself in business and how to find your authentic voice.
As a coach, consultant or small business owner, there is a temptation to over-professionalise yourself and your business. But that isn’t really what people are looking for in a service provider anymore.
Of course, professionalism will always be important. Nobody is going to want to pay someone to help steer their life, health, financial decisions or manage their investments if that someone shows up to their initial meeting in basketball shorts and a ball cap.
However, with so many apps on the market today, people will turn to you because of who you are. They’re actively seeking to personally connect with their advisor. If they weren’t, they’d hunt down a chat-bot to sign on with and call it a day.
So, what are the benefits of embracing your personality as a professional? And how can you let it shine through your work to attract clients?