How to Turn a Prospect into a Paying Customer
I’ve owned a successful Digital Marketing business for nearly a decade, and if I’ve learned one thing in all that time, it’s this:
There are people who agree with what you’re doing – and there are people who believe that you’re the only one who can do it right.
Paying clients don’t come from the first category. The first category is a mishmash of your regular readership, colleagues and competitors who respect you. They all feel you know what you’re doing, but they’re also confident they can do the same or similar themselves.
Your clients come from the second category.
- They agree with what you’re doing,
- and they don’t think they’re capable of doing it without you.
To get the clients you want, to build a base of people from the second category, you need to create content that persuades this group that you know a lot more than you’re letting on.