Times are hard. No one’s saying otherwise.

Sure, the global economy is in a bad way and may get worse before it gets better. We all know people who’ve been laid off or businesses that have gone under. One of my clients, who is a bankruptcy lawyer, has a four-month waiting list.

If your business is still around, however, bad sales are at the moment, then you are to be congratulated. It’s pretty brutal out there.

But don’t let the media talk you into thinking that it’s all doom and gloom.

• People are still buying things.
• Businesses are still selling things. Maybe not as much and to not as many,
• But commerce is still rolling on.

I truly believe that the majority of businesses that will fail by the end of the current economic turmoil are ones that are still using outdated methodologies in terms of strategy, marketing, sales and customer service.

Business methodologies rooted in commercial environments that haven’t been seen in more than thirty years.

It’s a kind of “Digital Darwinism” – the coaches, consultants and small businesses most adaptable to change have a greater chance of survival.

What I’m saying to you is that, tough as it may seem, now really is the time to stop procrastinating and implement a sales funnel – and take the best advantage when the sun comes out again.

I’m not saying it will be easy. I’m certainly not saying it’s a guarantee of survival. But if you’re looking to load the dice in your favour, I can’t think of a better use of time, money, and resources right now.