Any coach, consultant or small business owner who is creating a business that’s profitable and enjoyable understands an important truth:
You’re not just in the business of coaching or consulting. You’re in the business of marketing.
Without marketing — generating conversations with buyers (leads) — you cannot generate revenue. And without revenue, you don’t have a business.
But marketing is much deeper than generating conversations with buyers.
But unless you build a foundation on which to generate said leads, your leads won’t develop into new business.
In this podcast, you’ll learn how to build that foundation.
You’ll learn what you should do before you generate leads — so that when you do start your marketing efforts, your leads will develop into new business.
Effective lead generation for coaches, consultants and small businesses is built on top of these 5 fundamentals:
- Identifying your ideal client
- Crafting a compelling message
- Creating a strategic offer
- Understanding the meaningful sales conversation
- Mapping out your proposal process
Once you have these pieces in place, your lead-generation strategy will be 10x more effective.