What is a Brand and Why Do I Need One?
A common question I get from new coaches, consultants and small business owners is, “What is a brand, and why do I need one, anyway?”
It’s a great question!
Branding can be confusing and often gets mistaken for marketing and advertising.
While they’re all aligned, your brand is who you are as a business; while marketing and advertising are activities that you do.
Understanding your brand is critical to running a successful business and standing out in a crowded marketplace.
A brand is the totality of who your business is. It’s your personality, your tone of voice, your fonts, and your colours.
But your brand is more than that.
- It’s also your reputation and
- the experience your clients have when working with you.
The good news is — these are all things under your control!
When your brand accurately reflects who you are and your work, you set yourself up to attract your ideal clients and grow your business.
So let’s talk about the various aspects of a brand, why you need one, and what to consider when defining your own.
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