Are you struggling with how to explain what you do?
When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets?
When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting?
A good What-I-Do statement speaks to your ideal client
In an ideal scenario, your potential clients hear or read about the problems you solve and think, “Wow, she really understands what I need. I want to hire her!”
If this has never happened, there’s a good chance you’re not speaking your ideal client’s language.
Your message (or what-I-do statement) serves a purpose, and it’s not just to talk about you… it’s to connect with your ideal clients.
The best way to connect is to get out of your own head and into your that of your clients.
If you’re a professional who does deeper work with clients (coaching, holistic medicine, energy work, etc), you might experience what I call the problem-solution gap.
The problem-solution gap is the difference between what your clients say their problem is and the real, underlying problem that you help them solve.
For example, if a client shows up at your door and says she’s stuck and doesn’t know how to move forward, you might already know from experience that the real underlying issue is fear or a mindset block.
But if you start talking about how you can help her overcome her fears and mindset blocks… you’ve lost her. She doesn’t yet know that’s the underlying cause. All she knows is that she feels stuck and she wants to feel unstuck.
This is why it’s so important to meet your clients where they are in their journey and clearly explain what you do to help.
