To clarify your message means to clearly define your core brand message.
Your core message is the overarching message in your business.
Less like an elevator pitch, and more like a value proposition, your core message tells people why you do what you do, what makes you unique, and communicates the value of working with you.
Clarify your message since it’s the first thing someone sees
Your message is often the first thing people hear or see from you.
- It’s the message at the top of your website that your ideal client reads and decides to keep scrolling.
- It’s the powerful bio on Instagram that causes your ideal clients to hit “follow” when they see it.
- It’s the statement that makes your ideal clients say, “Yes! I need to work with her!” when they hear it.
Your message is important, and that’s why clarifying your message is such an important part of being in business, especially as a coach, consultant or small business owner.
