The internet is driven by, community, conversations and content.

Think about how often you see businesses shouting their messages at their audience. No engagement, no context, no conversation.

Those brands look spammy and self-centred, not exactly trustworthy.

Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one.

They want to learn more about their interests, needs, and behaviours. They want to solve their customer’s problems.

As a result, their customers care about them and what they have to say in return. They become loyal to these brands.

Tip your hat to those companies. They knew how to build an online community.