“I don’t want to do marketing.”
I hear this all the time, mostly on client consultation calls.
These coaches, consultants and small business owners want to have a business, want to find clients, and want to make money… but they don’t want to market their business.
If this is you, this podcast is for you, because you’ll learn how marketing helps you do more of what you love. And you’ll learn the 5 marketing mindset shifts that can change your mind about marketing.
When coaches, consultants and small business owners tell me they hate marketing, I laugh!
When I hear that someone doesn’t want to market their business, I usually ask, “How do you plan to find clients?”
Because the thing is, marketing helps you find clients. And marketing is part of having a business that’s profitable and enjoyable.
As a coach, consultant or small business owner who wants to get paid for their work, you also become a business owner. Marketing is the responsibility of running a business, just like managing your books and doing your taxes.
When people say they don’t want to market their business, what they’re really saying is usually:
- “I don’t want to market my business in a sleazy, spammy way.” ~ or ~
- “I don’t know *how* to market my business” ~ or even ~
- “I’m uncomfortable with marketing my business.”
So the magic question is, if you don’t want to market your business, WHY don’t you want to market your business?
Listen to this podcast and Understand the real reason you hate marketing.
