How to Create a Marketing Plan for a Coaching Business

Creating a marketing plan is the best way to attract your ideal clients consistently. In this post, I’ll share why you want a marketing plan, what’s in a marketing plan, and how to create a marketing plan for your coaching business.

Want help creating a marketing plan for your coaching business?

As a business coach for coaches consultants and small businesses, I help my clients create a marketing plan that is based on their strengths and attracts their ideal clients.

If you need support creating your own personalized marketing plan, an Online prosperity quiz will be great for you. Click here to learn more.

Why create a marketing plan for your coaching business

When you start a coaching business, you will need to market your business. Marketing helps you get the word out about your business and connect with your ideal clients. 

(Because if they don’t know you exist, they can’t hire you!)

But first, let’s clear up a few misconceptions about marketing:

• Marketing is just social media. (It’s not — social media is a TYPE of marketing.)
• Marketing means going “live” all the time. (There are plenty of marketing channels that don’t require video!)
• Marketing means paying for Facebook and Instagram ads. (Advertising is a form of paid marketing, however, there are many ways to market your business for free.)

So, what exactly IS marketing?

Marketing is any activity you take with the intention of attracting your audience. 

That’s a pretty broad definition. And that’s why it’s so important to clarify which activities will work best for you to reach your ideal audience.