If you show interest in the client’s life, they’ll trust you to have their best interests at heart.

Ever noticed that other coaches, consultants and service providers make the most impact when they’re friends with their clients?

Whether it be insurance reps, financial advisors or sales account managers, stronger ties yield greater results.

You see, by spending time with your clients, you get to know them better: their aspirations, motivations and what they truly value.

You care about what they care about.

As coaches and consultants, we have a unique position to make the lives of those we serve enjoyable.

A lot of executives struggle not so much with general business practices or methods, but with their ways: their style or mindset.

Some of their behaviours, responses or decisions are detrimental to their organisation, and few of them see this.

Coaches help leaders develop greater self-awareness and skilfulness, enhancing relationships and improving operations.

But it requires real knowledge and understanding of the client.

This in turn helps them create custom products and services which mean more revenue.

Being known for caring will ensure you have a business that’s profitable and enjoyable.