A good website is the key to all online marketing.
Many coaches, consultants and small business owners do not realise that the first place to place their focus is on their website.
Your website is your hub and all marketing efforts should expand and come back to this one location.
- You need a website that you can manage yourself! I have seen so many people over the years pay thousands of dollars for a website that has never produced the first dime in revenue for them.
- You need a site that will generate quick rankings in Google and other search engines. In today’s market, Google is often the first place Internet users go to conduct searches, find information and learn about a person, brand or company. Once you have identified what market niche you want to occupy, attention should be focused on your website and building your niche keyword strategy for optimal search engine rankings.
- You need to know how to achieve these results YOURSELF so that you are not reliant on someone else to get your business in front of your target market.
The Internet opens a variety of ways that can be utilised to bring your business to the attention of potential customers locally and worldwide, but your website must be in order first.
It requires attention to detail, offering what customers want and a willingness to seek help if and when you need it.