Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers.

However, there is still one technique that rises above the others.

Believe it or not, email marketing still has the best ROI, even beating out social media marketing.

Why email marketing?

It is probably because people tend to pay more attention to their email. You can scroll through a newsfeed aimlessly, but email needs more direct attention since it can contain important information.

Catching your target audience when they are paying attention is the key to successful marketing.

I’m a big fan of subscribing to others’ email lists.

It gives me an opportunity to watch my own actions as a “consumer” of information.

Which emails do I open? Which do I auto-delete? Worse, which cause me to unsubscribe?

Of course, that is easier said than done.

You want to evade spam filters and give customers something useful, all while managing your own successful company.

Let’s face it, you don’t have the time to manage personalised email marketing campaigns for each customer, which is where managed email sequencing comes into play.

Building a strong email sequence is the foundation that will lead to strong sales leads in the future.