Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting more research online before making purchases. That’s why your product page design must be crafted to perfection.
B2B product pages shouldn’t follow the same structure as B2C ones. Although they both need to include details about your product, business decision-makers expect them to provide more information and answer any key questions they have.
Instead of optimising product pages for quick purchases, B2B product pages should nurture the viewer and encourage them to convert or take further action to find out more.
Here’s everything you need to know about creating highly-optimised pages.