How to be more efficient and productive using the 80-20 rule

The Online Prosperity Experience
The Online Prosperity Experience
How to be more efficient and productive using the 80-20 rule
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What is the 80/20 rule of marketing?

Coaches, consultants and small businesses often search for ways to increase productivity, save time and boost sales.

Implementing the 80/20 marketing rule can help people achieve these goals. If you’re looking to develop a marketing strategy or improve business operations, you can use the 80/20 marketing rule to determine an effective plan and strategy.

In this podcast, we discuss what the 80/20 rule is in marketing and eight ways you can apply it for an effective campaign or other marketing operations.

Key takeaways:

Vilfredo de Pareto was an Italian sociologist and economist who, during his studies, realized that, in general, 80% of a nation’s income was in the hands of only 20% of the population.

Extrapolating this concept, Pareto defined a rule that became known as the Pareto 80 20 rule, which could be summarized as follows:

80% of results are produced by 20% of causes.

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