You’re Inevitably Going to Lose Leads.
If you’re a coach, consultant, or small business owner, there’s a good chance you have holes in your marketing funnel. In this podcast, I’m going to show you how to find them and how to fix them.
First, let’s define what a marketing funnel is.
A marketing funnel is the process that you take a potential customer through from the time they first hear about you until they become a paying customer.
There are a few different ways to look at marketing funnels, but for our purposes, we’re going to use the AIDA model.
AIDA stands for Attention, Interest, Desire, and Action.
The Attention phase is when a potential customer first becomes aware of you and develops interest in your services.
The goal of fixing your funnel should not be to convert every single person who enters it. Instead, it should be to provide opportunities for qualified leads to stay in your funnel long enough so that they eventually convert.
Ready to start fixing the holes in your funnel?
