In this episode, we talk to Gaël Reignier about the importance of copywriting. To put it simply Copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to emailers, or to keep updated with company news/products.
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Copy is indeed everywhere
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