What Doesn’t Work When Selling To Executives
Company executives fit a different profile than end users. They have different needs, wants, and challenges.
- They run businesses and organisations;
- They are focused on return on investment;
- They are much, much more difficult to reach;
- They need to know you, like you, trust you — and a need for your services must arise — before they are willing to invest in working with you
Selling to executives doesn’t have to be difficult.
It just requires a more refined strategy.
Forget about fancy funnels and shiny new tools.
As long as you focus on…
- Being specific about the executive you’re selling to
- Creating messaging that speaks to them (the problems they want to be solved and the results that they want)
- Systematic outreach to a list of your ideal executive clients
- Publishing content that demonstrates your expertise and provides value
- Having meaningful conversations about their wants, needs, and challenges
…you’ll have no problem selling your consulting services to executives.
