A conversation worth exploring
Is Your Marketing Copy Too “Wordy”?
Is Your Marketing Copy Too “Wordy”?
With Prosper Taruvinga
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Who this helps
People exploring this question in their own work or business.
Questions this conversation answers
- Are you going to bow to the common language of your customers, or beat them senseless with your meaningless jargon?
What you will hear
The biggest challenge in marketing is not budget, nor is it the reach-to-frequency rate. It’s the words we use, and how we go about using them. Words matter. In fact, they matter tremendously. The blog article you wrote yesterday. The product/service description on your website. That online ad you placed on Google. People don’t read marketing copy…
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