Marketing is about trust. It’s about building relationships and creating consistency.
The goal of marketing is to earn trust at scale. In this podcast, we’ll cover the strategies that coaches and consultants can use to gain trust and build relationships with their audiences.
From creating content that speaks to them, to engaging with them on social media, to showing up consistently, this podcast will help you determine how to establish trust with your audience so they’re ready to invest in your business.
Earning trust at scale. That’s real marketing. Good marketing. Dare I say helpful marketing?
Let’s unpack what this means by honing in on “earning trust.“
Trust is the belief in the reliability, truth, or ability of someone or something.
- “Does this person know what they’re talking about?”
- “Will this product really do what it’s said to do?”
- “Will this thing solve my problem?”
Every time a product is bought, a contract is signed, or a link is clicked, people are demonstrating trust. Both personal and business relationships are continuous exchanges.
And exchanges require trust: I give you this and you give me that in return.
Trust can’t be bought. It has to be earned. It’s hard-won and easily lost. It’s a brand’s most valuable asset. It must be protected at all costs.
But the magic is that once you have it, you have it. Having someone’s trust means they’ll listen. They’ll buy. They’ll refer. And they’ll come back tomorrow.
Marketing is earning trust at scale.
The question is, who’s trust are you trying to earn? How will you earn it? Which levers are you going to focus on pulling?
