Everyone Is Not Your Customer: That’s OK
Narrowing your focus to a niche market helps your business find better customers.
- To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs.
- Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs.
- Knowing who your customer helps you narrow your marketing needs, develop a competitive specialty, and adapt to your customer’s changing needs.
- This Podcast is for coaches, consultants and small business owners who want to learn all about their customers to reduce their marketing spend to $0.
Starting a business as a coach or consultant is an exciting time, and it’s understandable that you want to introduce your new services to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you’re selling.
As a small business owner, you should feel enthusiastic about your business and confident about what it has to offer, and you need to be an evangelist for your business.
But believing that everyone is your customer is counterproductive because you’ll spend a lot of time, energy, and money trying to reach people who just aren’t interested.
