Reduce Your Marketing Spend To $0

The Online Prosperity Experience
The Online Prosperity Experience
Reduce Your Marketing Spend To $0
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Everyone Is Not Your Customer: That’s OK

Narrowing your focus to a niche market helps your business find better customers.

Starting a business as a coach or consultant is an exciting time, and it’s understandable that you want to introduce your new services to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you’re selling. 

As a small business owner, you should feel enthusiastic about your business and confident about what it has to offer, and you need to be an evangelist for your business.

But believing that everyone is your customer is counterproductive because you’ll spend a lot of time, energy, and money trying to reach people who just aren’t interested. 

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