Marketing automation has created quite a buzz. In this podcast, I’ve laid out a few simple strategies to get you started and produce a big return.
It’s a big deal for a good reason. Among its many benefits, it can help gain and nurture contacts and push them through the sales funnel while saving you time and increasing productivity.
Sounds pretty good, right? Right.
But the real question is how to leverage it for your company. It’s not enough to simply subscribe to the software and hopes it works.
To really reap the rewards, you have to approach it as just one aspect of your marketing plan.
And of course, any successfully executed marketing plan starts with a well-thought-out strategy.
Marketing automation is designed to make your life easier. Yes, it takes a little legwork, especially just starting out. But ultimately, it’s a way to save valuable time and deliver big results.
Any one of the strategies above – used by themselves or mixed and matched – will get you started.