Business Success is Based on Standing For Something
If you stand for something that others believe in, then you’ll be head and shoulders above the competition, by becoming a trusted source.
If you share your beliefs and values, then immediately you’ve chosen your side of the road to stick to. If you keep to the middle, you’ll eventually you’ll get run over and then forgotten about.
People want to follow a leader.
They want to follow someone who is going somewhere. But that means
- They need to know where you’re going.
- They need to know what you stand for.
- What is your unique Point Of View,
- your unique message,
- the unique value you bring?
- What is your perfect client’s Point A and Point B, and what are your unique steps to help them get there?
- How do you package your message differently than anyone else?
- Why would your perfect client choose to work with you vs someone else?
It needs to be as clear as the difference between Apple and Samsang phones (there’s a reason I went out and bought a new Apple – when I could have bought a Samsang for a fifth of the price – I identify with their mission, their commitment to excellence, to user-friendliness, and to beauty).
What is that thing that you bring that no one else does that causes your perfect client (not just anyone) – causes your perfect client to say
I LOVE everything she/he does! I can’t wait to sign up for her next program!
