Ask this simple 5-word question, stand back and watch your profits roll in.

In this episode, you will learn a simple five-word sentence that gives you an almost unfair advantage in boosting your marketing, outselling your competition and triggering an ongoing stream of endless referrals.

Asking this simple question is the easiest way I know to get yourself and your team to think outside the box.

It can literally make you wealthy and establish your reputation as a coach, consultant or small business visionary in your industry with a Midas touch.

This is true whether you’re an entrepreneur, solopreneur, copywriter, marketing manager, CEO—anyone with anything to do with marketing.

Shameless over-promising?

Not at all, as you’ll now see.

Here’s the question:

     What are we really selling?

While a good product obviously has to be your starting point, it absolutely cannot be your final destination, because it is not truly what you’re selling.

You’re selling a brand experience and service and a company mission and perspective, but you’re more than anything selling the outcome of someone doing business with you.

If you have a clear idea of what that outcome ideally is, and of how your offerings improve customers lives one way or another, you can hold onto that and use it to inform your entire marketing approach.

How are you adding to your customers’ lives?

Answer that, and the rest will follow because that is what you’re selling.

Have an example of a company that deeply understands how to add value?

listen to this podcast, and use that as inspiration!