Best Use of Content to Generate a Steady Flow of Leads

Are you just creating content for content’s sake?

If you’re constantly churning out blog posts, ebooks, and other pieces of content but not seeing any results, then it’s time to take a step back and re-evaluate your strategy.

In this podcast, learn why creating content for content’s sake is a recipe for disaster, and how you can create content that actually provides value to your audience.

If you are tired of hearing you must produce content to compete in your industry today, I have good news and bad news.

As content continues to grow in importance in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high-quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.

I’ve said this many times over the last few years, but marketers these days have a lot in common with publishers and it’s time to embrace this reality fully – content is air

Now for the good news – you don’t need as much content as you think.

The days of pumping out thin blog posts day after day are over.

If you are a coach, consultant or small business owner, here’s all you need to do.

Consider writing just six blog posts for the rest of this year, but put a month’s worth of blood, sweat, and tears into each one. Deal?

Below is the complete system that I talk about in this podcast for turning content into leads.

Here’s the system in 3 steps

1. Create a list of just 6 of the most useful content ideas for your ideal customer
2. Build a lead-generating content upgrade for each piece
3. Start promoting each piece in advertising and social media

That’s it – execute on this over the next six months, and you’ll start generating leads.