How marketing changes based on the current level of maturity of your business.
Marketing changes as your business grows and develops.
In the early stages, your marketing efforts will be focused on outreach and building awareness. As you establish your business and gain more authority, your marketing will shift to inbound strategies like content marketing and SEO.
And finally, as you become a well-known and trusted brand, your marketing will focus on outbound strategies like advertising and PR.
The first thing that’s really important to understand here is that it’s your marketing will change not just based on the maturity of your business, but really on the maturity of the marketing in your business.
What I mean by that is you may be in business for 10 years already, but you’ve received all your business from your own network and referrals and so forth.
And so that really means that the maturity of your marketing is almost zero because you haven’t done very much in the marketing department.
In the early days of your outreach, you should be very focused on getting in front of ideal clients.
Want To Advance To The Next Stage In Your Coaching, Consulting or Small Business?
This is how the marketing maturity mix should be or how you should allocate your time and focus as your business grows from early to mid-stage, and mid-stage to kind of late and more developed.
It’ll shift from outreach to more inbound.
If you’re looking for help with your own marketing and advancing to the next stage so you can attract more clients consistently, just reach out to us at Livelong Digital
