Generate sales leads without using social media

If you look at what most coaches, consultants and small business owners are focusing on with their marketing efforts and you will likely see social media at the top of the list.

But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business?

That is a big myth that is simply not true.

You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world)

Certainly, social media has its place in business but it should be less than 20% of your entire marketing effort. Focusing more than that is simply a waste of time because EVERYONE knows you will never beat the algorithm! It is not designed to be beaten.

SOCIAL MEDIA IS OPTIONAL!!

In this podcast, we explore seven ways to generate sales leads for your service business without using social media:

1. Search engine optimisation (SEO)
2. Networking
3. Local marketing activities
4. Engage with past clients
5. Email your subscribers
6. Host an event or workshop
7. Paid advertising

I recommend having around three to five strategies to attract new leads to expand your reach and open your business up to more opportunities.

Having multiple lead generation strategies also reduces your business risk as you won’t become reliant on any one form of marketing to generate sales.