Is your marketing budget working hard… but not actually driving growth?
In this powerful episode of the Online Prosperity Show, Prosper Taruvinga sits down with marketing powerhouse Lisa A Cole — Chief Product, Marketing and AI Officer at 2X — to uncover why so many B2B companies are stuck investing in marketing that looks busy but fails to deliver measurable results.
With over 20 years of experience leading growth at global brands, Lisa shares how businesses can transform marketing from a cost centre into a true revenue engine using strategic outsourcing, AI, operational excellence, and smarter execution.
🎯 In this episode, we explore:
• Why traditional B2B marketing models are breaking
• The truth about AI in marketing — hype vs real impact
• How Marketing-as-a-Service helps companies scale faster
• What causes wasted marketing spend
• How enterprise teams improve pipeline performance
• The future of marketing operations
• Leadership lessons from building high-performing teams
Lisa is also the author of Brand Gravity and The Revenue RAMP, where she teaches CMOs and growth leaders how to achieve more with less.
🏈 Fun fact: Lisa also founded TWO professional women’s tackle football teams proving she knows a thing or two about building winning systems both on and off the field.
If you’ve ever wondered:
“Where did all our marketing budget go?”
This conversation will give you clarity.
👇 COMMENT BELOW:
What is the biggest marketing challenge your business is facing right now?
🔔 Subscribe to the Online Prosperity Show for more conversations with industry leaders sharing practical strategies for business growth, success, and a happier existence.
📘 Learn more about Lisa’s books: https://lisacole.ai/books
🌐 Connect with Lisa: https://www.lisacole.ai
🌐 Learn about 2X: https://www.2X.com
#OnlineProsperityShow #LisaCole #B2BMarketing #MarketingStrategy #AIinMarketing #BusinessGrowth #LeadGeneration #MarketingLeadership #CMO #RevenueGrowth #DigitalMarketing #BusinessSuccess
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Most businesses don’t struggle because they lack effort or ideas.
They struggle because their growth depends on attention they don’t own.
This channel is about changing that.
I help coaches, consultants, and service-based founders turn attention into owned media assets — so their business compounds instead of constantly restarting.
No hype.
No algorithm chasing.
Just clear thinking, calm strategy, and systems that last.
What you’ll find here
• How to build visibility you actually own
• How to turn content into long-term assets
• How to grow without urgency or burnout
• How to design a business that works even when you stop posting
The ecosystem behind this channel
Everything I share here connects to one simple idea: Media Equity.
If you want to go deeper, here’s where each part lives:
Own Your M.E.D.I.A
The philosophy behind Message, Engagement, Distribution, Influence, and Assets — built for people done with rented attention.
Media Moguls Club (MMC)
The operating system for building Media Equity in a structured, calm, and repeatable way.
👉 https://mediamogulsclub.com.au
Livelong Digital
The implementation arm for businesses that want hands-on support turning strategy into assets.
👉 https://livelongdigital.com.au
Prosper Taruvinga (Source of Truth)
The thinking, writing, and long-term direction behind it all.
👉 https://taruvinga.com
🎙️ Be Our Next Guest
Do you have a powerful story, insight, or strategy that can help others grow?
Apply to be featured on the show: https://www.onlineprosperity.com.au
Why subscribe
If you’re tired of:
• Starting from scratch every time a platform changes
• Posting constantly with little to show for it
• Feeling busy but fragile
This channel will help you think differently about growth — and build something that lasts.
Subscribe if you’re ready to own your media, not rent your momentum.
New videos explore Media Equity, calm growth, and asset-based business design.
#OwnYourMedia #OnlineProsperityShow #LivelongDigital
