Coaches, consultants, and small business owners need to think carefully about how they’re going to invest their limited resources, and a budget is a helpful way to keep track of where those resources are going.
However, many entrepreneurs don’t create a budget for their marketing efforts, instead opting to wing it and hope for the best.
There are a few reasons why this might be the case.
- First, marketing can be a complex and overwhelming endeavour, particularly for those who are just starting out. It can be difficult to know where to allocate your resources when you’re not sure what’s going to work, and what’s a waste of time.
- Second, budgets can be constraining.