This is because as a coach, you need to show off your success, build credibility and authority, and generate leads in order to get clients.
Your website should have multiple pages with content that conveys
- who you are,
- the results one can expect from working with you, and
- your expertise in the field.
Moreover, the people visiting your website are warm leads because they have already shown some level of interest before reaching out to you.
Additionally, as a business coach, it is important that referrals also work in your favour–this allows you to control how many leads you want to bring in.