This is because as a coach, you need to show off your success, build credibility and authority, and generate leads in order to get clients.
The best way to do all three of these tasks is by having an optimised business website.
Your website should have multiple pages with content that conveys
- who you are,
- the results one can expect from working with you, and
- your expertise in the field.
Moreover, the people visiting your website are warm leads because they have already shown some level of interest before reaching out to you.
PPC advertising or social media marketing might generate leads but not consistently; hence why creating an online presence through content creation can be beneficial.
Additionally, as a business coach, it is important that referrals also work in your favour–this allows you to control how many leads you want to bring in.
Would you like to know how to create content that generates leads consistently through your website?
