Why PR, or public relations, should be part of your business’ marketing strategy

The Online Prosperity Experience
The Online Prosperity Experience
Why PR, or public relations, should be part of your business’ marketing strategy
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4 reasons why PR should be in your marketing plan

As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it?

That’s why PR, or public relations, should be part of your business’s marketing strategy as it’s got a 100% ROI if you do it yourself.

It’s not hard to do it yourself once you know what to do.

Here are the four main benefits of PR.

1. Brand Awareness

2. Developing A Credible Relationship With Customers

3. Bolstering Your Online Presence 

4. Staying Competitive On A Budget

It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business.

The companies that have figured out the value of having PR as a part of their marketing mix have spent time staying on top of the most current trends and strategies.

We can see this all the time in the way that some of the most well-known coaches and consultants advertise their products and how they have each found their unique ways of keeping current customers informed while also reaching out to new customers all the while. 

Here are four key reasons why your business should have publicity as a part of your communications strategy and what you stand to gain by doing so.

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