You don’t want to seek out any old clients. You want to pursue the very best clients.
One of the most important things you can do as a business owner is to get ruthlessly honest about who you work best with, and for whom you are the best fit.
What this means:
You need to know your criteria for an excellent client fit.
And that won’t be the same as mine, or as any other business owner.
It also means that you have to be willing to often say no. Which can be really. damn. hard.
And initially, this can seem impossible if you’re in a position where cash flow is an issue.
Everything in your business will change when you commit to letting go of clients/projects that cause you to feel resentful.
You have a lot more control over your business than you think you do.
It all starts with the clients you work with. Without clients (or customers), you don’t have a business.
So what kind of customers do you want to have?
What matters to you in your business? How do you want to feel during and after your projects? And how do you want others to feel when they work with you?
Get clear on who aligns best with what you’ve got to offer, and start saying NO to anything less. You owe it to your business and to your clients. This is you moving into a bigger leadership role, and making space for great.
