Why do entrepreneurs often forego creating a marketing budget? (https://livelongdigital.com.au/report)

Coaches, consultants, and small business owners need to think carefully about how they’re going to invest their limited resources, and a budget is a helpful way to keep track of where those resources are going. (https://livelongdigital.com.au/report)

However, many entrepreneurs don’t create a budget for their marketing efforts, instead opting to wing it and hope for the best.

There are a few reasons why (https://livelongdigital.com.au/report) this might be the case.

1. First, marketing can be a complex and overwhelming endeavour, particularly for those who are just starting out. It can be difficult to know where to allocate your resources (https://livelongdigital.com.au/report) when you’re not sure what’s going to work, and what’s a waste of time.
2. Second, budgets can be constraining.

Do you have a defined marketing budget for your small business? (https://livelongdigital.com.au/report)